Marketing in Manufacturing with Jennelle McGrath
In this episode, I spoke with Jennelle McGrath, CEO of Market Veep, a marketing agency known for its people-first approach and its success with manufacturers who are ready to modernise their sales and marketing.
We dug into how manufacturing companies can get real results from marketing by ditching outdated tactics and building alignment between their sales and marketing teams.
🎧 Listen below or watch the full video episode.
Marketing That Actually Works in Manufacturing
Our highlights from the conversation:
★ Marketing isn’t just ads (it’s your entire sales process)
Jennelle shares why manufacturers need to move beyond trade shows and cold calls and instead adopt a more connected, measurable approach that starts with knowing your customer.
★ Start using the tools you already have
Too many teams are still relying on Excel sheets and siloed systems. Jennelle explains how platforms like HubSpot can simplify your process, unify your teams, and help you track exactly what’s working.
★ Social media isn’t optional anymore
Even in traditional sectors like manufacturing, social is a powerful channel. Jennelle gives examples of heavy equipment clients finding huge success on Facebook, and why leaders should lead by example to help sales teams succeed online.
🎧 Tune In
If you’re working in manufacturing and curious about how marketing can be done differently, this episode offers a grounded look at what’s actually working right now. Jennelle shares examples, tools, and ideas that might just shift how you think about your approach.
You can listen on Spotify, Apple Podcasts, or watch the full conversation on YouTube. And if you enjoy it, follow the show, we’ve got more episodes coming that explore how people across the industry are adapting and finding what works.
